The Law of 100

Fabio Rosato

August 29, 2022

A quick backstory.

A photography class was split into two groups:

  1. Quantity
  2. Quality

The quantity group would be rated solely on the number of photos submitted. 100 photos would get you an A.

The quality group would be rated solely on the quality of a single picture they submitted. 1 perfect photo would get you an A.

While the quality group became obsessed over trying to take the right photo, the quantity group experimented more, learned from their mistakes, and got better over time.

The results?

The quantity group CRUSHED it. Their quality was WAY better.

Countless similar stories exist – an identical but more anecdotal is the pottery class one. And the personal experience of many incredibly successful creators confirms the same:

If you focus on quality and results from the start, you’re doomed to fail.

What to do instead?

Practice “The Law of 100”:

Start with your first 100 reps of anything and completely ignore the results.

• If launching a newsletter, send 100 emails • If starting a Youtube channel, record 100 episodes • If learning the guitar, practice for 100 days

And only then start to focus a bit more on the quality of your output.

It’s a bit counterintuitive, I know.

But it works so much better than obsessing over quality from the start.

And that’s essentially because to improve at anything you have to PUT IN THE REPS.

Now go do your magic.

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