Unlocking Authentic Connections: The Notes to Self Strategy for Social Content

Scrolling through social media these days feels like wading through a sea of “ultimate guides”, “5 secret websites you shouldn’t know about”, and the digital equivalent of 🥠 fortune-cookie wisdom.

Sure, following the “copy what works” ethos makes sense. After all, those posts rake in likes and retweets like nobody’s business. But when I dabbled with the listicle trend, the response was as exciting as watching paint dry. Even my goofy one-liners seemed to get the same shrug from the algorithm.

To be fair, I didn’t stick with it long enough to gather hard data on what works for audience building. That said, creating those tip-packed, advice-heavy listicles felt like pulling teeth—definitely more challenging than churning out short, snappy posts.

And let’s not forget that looming cloud of self-doubt: “What am I even talking about? Who am I kidding with this drivel?” 👀 It seemed as contrived as a sitcom laugh track.

Quite frankly, it felt like a performance. And that’s my qualm with it—the disingenuousness and the unsustainable effort required to maintain such a content mill.

Consistency vs. Exhaustion

Creating content in the self-help space relentlessly reminds us: consistency is king. To achieve success, you must keep the momentum going. You’ve got to be consistent.

That’s why “ultimate guides” and “how-to-succeed listicles” seem like a total recipe for burnout. They’re a beast to sustain over time.

A Refreshing Strategy: “Notes to Self”

So, how about a fresh approach? Enter the Notes to Self strategy.

Picture this: I often jot down personal reflections in my journal—thoughts I genuinely find intriguing. Sharing these musings could be invaluable for folks who vibe with my kind of interests. 📝

Okay, I know—I’m biased. But theoretically, “my tribe” should find these notes relevant or at least mildly interesting.

Here’s the kicker: these notes come with zero baggage of absolute truth or unsolicited advice. No clickbait coaxes readers with FOMO; instead, they’re genuine slices of life I muse over.

There’s no grand soapbox from which I’m lecturing. Just a candid peek into my thoughts, which—bonus!—could ignite some engaging conversations and perhaps even forge new connections.

The best part? They hardly require effort to publish. They’re crafted and ready, just waiting to be shared.