Eat That Frog

Fabio Rosato

August 26, 2022

Mark Twain had a metaphor for getting hard things done:

if you have to eat a live frog, do it right away and everything after that will be easier by comparison.

Gross, I know. But it’s such a vivid metaphor and such an incredibly effective growth hack.

Brian Tracy even wrote a whole book about it. But the idea is very straightforward and immediately applicable.

Your most important and consequential task – the one you’re most inclined to put off – is the “frog”.

Make it your daily goal to eat that frog.

First thing in the morning. Before anything even has a chance to distract you. You make the time and eat that frog. Don’t procrastinate on it!

You’ll never get caught up or get ahead on everything you have to do. There isn’t enough time in the day to meet all of the work and personal responsibilities you’re swamped with, let alone keep up with email, social media, projects, and all the books and articles you’ve been meaning to read.

Productivity tools can help. But they’re definitely not the answer because no matter how much time you save, there will always be more than enough incoming tasks to fill it.

The only way to take charge of your time is to IGNORE most things. And instead, focus on your most important task first and do it quickly and well.

Eat that frog!

If you’re able to get the most important things done consistently and efficiently, you can outperform the smartest person who fails to follow through.

Now go do your magic.

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